Big Hollywood story here.
How can the quid pro quo here not be seen as a soft payola scandal? Clearly GE is directing NBC to push the Obama green agenda using all of its available outlets in order to both flog GE products and in order to incentivize the Obama Administration to continue directing a river of cash to GE.
Neither CBS nor ABC is pushing the green message, unlike the volunteerism message all the networks inserted in their programming several weeks back. This is a company-specific decision made by an executive board looking for more payoffs from a willing Administration. At the very least, NBC should run a disclaimer under the screen: “This segment brought to you by President Obama and his environmental agenda.”