Sunday, May 03, 2009

Eco-Enviro Extremists To Change Propaganda Strategy, Tactics

Story here.

ht: Drudge Report

Instead of grim warnings about global warming, the firm advises, talk about “our deteriorating atmosphere.” Drop discussions of carbon dioxide and bring up “moving away from the dirty fuels of the past.” Don’t confuse people with cap and trade; use terms like “cap and cash back” or “pollution reduction refund.”

EcoAmerica has been conducting research for the last several years to find new ways to frame environmental issues and so build public support for climate change legislation and other initiatives. A summary of the group’s latest findings and recommendations was accidentally sent by e-mail to a number of news organizations by someone who sat in this week on a briefing intended for government officials and environmental leaders.

Oops! The propagandists and strategists have been inadvertently exposed!

The answer, Mr. Perkowitz said in his presentation at the briefing, is to reframe the issue using different language. “Energy efficiency” makes people think of shivering in the dark. Instead, it is more effective to speak of “saving money for a more prosperous future.” In fact, the group’s surveys and focus groups found, it is time to drop the term “the environment” and talk about “the air we breathe, the water our children drink.”

“Another key finding: remember to speak in TALKING POINTS aspirational language about shared American ideals, like freedom, prosperity, independence and self-sufficiency while avoiding jargon and details about policy, science, economics or technology,” said the e-mail account of the group’s study.

Ah. Of course. The same-old, same-old Left-Wing Extremist gobbleddygook to market bullshit to the People.

See, folks... that's how they operate.

Via deception. Lying. Playing with your emotions.

Coded talking points.

Classic relabelling of unwanted crap which wouldn't otherwise "sell" if the "truth" was told instead, with the "truth" being the original snake oil as hawked by Al Gore.

They're renaming and repackaging the same old snake oil.

Instead of selling you shit in a plain brown paper bag, they'll package it with beautiful, expensive materials, kind of like how they package cheap-to-produce, "high-end" fragrances, backed with multimilliondollar mass-marketing campaigns of Machiavellian deception to justify their outrageous prices.

Kind of like when they tried to repackage and sybaritify the old GM Cavalier, Sunbird, etc. into the still-cheap-looking-and-feeling, way-overpriced "Cimarron" "By Cadillac". Of course, that was one of automotive history's most spectacular flops.

The eco-environmental extremists aren't giving up. Just like the GM of old, they're just trying to fool the People again and again by simply repackaging and rebranding the same old stuff.

I'm not falling for their old tricks. Nor are people who actually use their brains.

All you have to do is tune the propaganda out, change the channel, watch something else.