Because Iggy has nothing to offer, has no substance whatsoever.
Emphasis mine...
Liberal Leader Michael Ignatieff is lagging behind Prime Minister Stephen Harper in recent public opinion polls because Canadians still don't know what the Grit leader stands for. To get their leader elected as the next Prime Minister, Liberals should be more proactive in communicating his positions on important public policy issues, political insiders and pollsters say.
"He's put absolutely nothing on the table. It's just empty rhetoric," a top Liberal who supported Mr. Ignatieff (Etobicoke-Lakeshore, Ont.) in both of his leadership campaigns told The Hill Times last week. "It's not enough to say, 'That in good times we're going to bring forward the progress...' If he goes into an election and doesn't really have anything substantive to put on the table, we're looking at a massacre."
(...)
"He has to convey that through a really simple Dick and Jane version of his platform. Here's the five or six things that I want you to know that will be different in Canada tomorrow if you pick me as opposed to my opponent," said Frank Graves, president of Ekos Research in an interview last week.
Well, I'd like to see something like that, but I'm not going to be holding my breath. The Liberals have no idea what they want to stand for, specifically. They want to pretend to stand for what they believe will get them elected, so to put just half a dozen specific things in writing, they think that will be risky, particularly if they miscalculate and find that the polls later on don't suggest that Canadians really want what the Liberals are offering, whatever that will be, if anything.
Hell, maybe they'll try to copy Obama's campaign and just say that they'll bring "hope" and "change" and all that crap that we know is codespeak for "We will take away your job, your money, your rights, your country, and even your life, if you're old and/or disabled", as we now know it means, having observed Obama deliver pretty much that awful stuff on his unspecific hopechangey promises.
